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A Lifetime Legacy


Alfred Sara's passion for leather and handcrafts started to unravel designing wallets in 1900. Born in Alexandria to a mixed Syrian Greek Origin, he was one of the first foreigners to invest in Egypt. In hos house in Smouha, the designs came to life and were offered as little gifts for family and friends. This would be the beginning of a lifetime legacy and a proud heritage!

Five years later, Alfred opened La Maison George Sara, named after his son; located in the heart of Alexandria near the luxurious "El Hambra" Opera House. The factory was the first of its kind in the Middle East and Africa. The strategic location of the workshop only contributed to the wide spread of the elegant designs throughout the elite families of Egypt.

Following his father's footsteps, Georges Sara earned a diploma in leather goods in Grenoble, France - 1923. The creative designs made it all the way to the royal family through the Queen's dressmaker Monsieur Vassel who started providing these fine leather products, until La Maison George Sara became the official provider of leather products for the royal court of Egypt. The leather goods were then exhibited in the famous Galeries Lafayette and other local stores like Cicurel and Hannaux.

In 1930, being close to family members Badr & Ibrahim Lama, the early founders of Cinemas in Egypt, Georges Sara was becoming well known among trendy movie stars.

It was then in 1952 that the business survived a real challenge, this was the year that marked the end of many private businesses owned by foreigners in Egypt due to the revolution. However, La Maison Georges Sara managed to cope with these changes and survived the challenging period with a strong growth potential.

By the year 1973, George Sara's son in Law, Maher El Shayeb, known for his patriotism and devotion to his country, joined the business along with his wife Gisele Georges Sara. Using economic way of thinking, he wanted to conceive a way to minimize the waste of genuine leather. Therefore, he started using Patch Work in accordance with the fashion of the period. Today the latest generation of El Shayeb are joining the business.

Sara, the young and talented architect/designer merges modernity with elegance and sophistication into her collections. Karim is the engineer turned manager, following in the footsteps of his family while maintaining a legacy which - a 100 years later - continues to inspire the fashion and poise of our time. This younger generation together still continues their contribution to Egyptian fashion!